D's CV
Profile summary
Global Award-Winning Digital Marketer with 12 years of experience shaping digital marketing, e-commerce, and brand strategy across the GCC and international markets. Recognized for driving online revenue growth, optimizing performance campaigns, and leading cross-functional teams in hospitality and financial sectors. Committed to delivering data-informed commercial results through innovative digital transformation.
Career highlights
Marketing Team Leadership: Led a marketing team of 5 at the Sri Lanka Institute of Marketing and transformed the approach from traditional to digital-first.
Behavioral Economics Certification: Earned certification as a Behavioral Economist through Ogilvy Change, adding specialized expertise to digital marketing execution.
Key skills
Professional experience
Defines digital marketing and e-commerce strategy across resort properties, steering commercial alignment with brand standards. Coordinates integration across Sales, Revenue Management, Public Relations, Food and Beverage, and Spa functions.
- Directs execution of e-commerce strategy, targeting direct channel growth and third-party OTA performance optimization.
- Oversees SEO and SEM, paid media, social media, content marketing, email automation, affiliate marketing, influencer partnerships, and Metasearch campaigns.
- Establishes analytics frameworks to track digital performance, key performance indicators, and return on investment for executive reporting.
- Manages annual digital marketing budget, agency partnerships, and technology vendor performance.
- Pilots digital innovations, conducts competitive analysis, and drives adoption of the Accor loyalty program.
Reported directly to the Managing Director and Director of Operations, guiding marketing functions across digital and brand channels. Steered cross-functional coordination with sales teams, directed external PR and SEO agencies, and administered annual budgets and supplier negotiations.
- Transformed digital strategy, driving consistent year-over-year online sales growth of 104% in 2023 and 24% in 2024.
- Managed PPC campaigns with A/B testing across Google Ads and Meta, achieving 8% CTR and 15% lead-to-conversion ratio.
- Extended remit from 2024 to oversee brand, media, and digital marketing for operations during a full brand revamp.
Reported directly to the Chief Executive Officer while directing a marketing team of 5. Transformed the organizational marketing approach from traditional channels to digital-first methodologies for improved cost-effectiveness. Managed flagship events alongside overall department operations.
- Initiated lead generation ad campaigns for all educational courses, achieving a 25% lead-to-conversion ratio.
- Implemented a CRM platform, revamped the website with Google Analytics, and executed influencer and content marketing strategies targeting Gen Z.
- Launched the national FutureReady post-pandemic campaign, securing free media support and executive collaborations.
Directed digital operations and led a team of 5 members at a prominent advertising agency. Shaped digital strategy for major automotive and fast-moving consumer goods brands.
- Consulted clients on digital and technology solutions including applications, e-commerce, customer relationship management, and chatbots.
- Won 5 new projects generating 500K recurring monthly revenue.
- Launched online medical and accidental life covers, and digitalized loan disbursement processes resulting in turnaround reduction from 7 days to 2 days.
- Built an integrated website incorporating SEO-friendly features for insurance, finance, stock brokering, and capital management services.
- Executed regional pitches in partnership with Mediacom India for P&G and Fonterra accounts.
- Built mobile campaigns alongside Dialog, Mobitel, and Etisalat telecom partners.
- Generated LKR 1M+ per month in business development revenue at a 25% margin.
- Managed Sri Lanka's largest FMCG digital budget totaling LKR 5.5M.
- Grew agency billing from 250K to 1.5M.
- Built Sri Lanka's largest corporate brand community, reaching 400K+ followers for Mobitel.
- Managed a PPC budget of 1M while targeting UK, USA, and Australia, achieving 15K daily revenue.
- Conducted SEO audits, keyword optimization, and campaign performance tracking.
- Customer operations, account openings, LC issuance, credit card processing, teller services, foreign currency transactions, and cross-selling of banking products.
Education
Certifications
Languages
English · Fluent